In July 2026, Evelina Lavrenova, founder and designer of Evelina Lavrenova Fine Jewelry, shared her perspective on modern luxury in Forbes Bulgaria's Women 2026 special edition, as part of its Women4Business partner program. In the piece, titled "The New Face of Luxury," she talks about building an international jewelry brand on trust, why the brand's main collection uses lab-grown diamonds, and the road to New York Fashion Week.
Key facts
- Publication: Forbes Bulgaria, Women 2026 special edition, Women4Business partner program, 23 July 2026
- Title: "The New Face of Luxury" ("Новото лице на лукса")
- Founder: Evelina Lavrenova, GIA Applied Jewelry Professional (AJP) diploma, December 2025
- Diamonds and craft: lab-grown diamonds with IGI reports, made with a Bulgarian atelier working in fine jewelry since the 1990s
- New York Fashion Week: Signature Halo Collection shown on the Flying Solo runway, September 2026
What Evelina told Forbes Bulgaria
"For me, an international brand starts with trust."
- Evelina Lavrenova, Forbes Bulgaria, July 2026 (translated from Bulgarian)
In the jewelry industry, she sees reputation as something built through quality, transparency and responsibility to the client. That commitment carries through to every piece, made with a Bulgarian atelier whose fine jewelry tradition dates back to the 1990s, and to every lab-grown diamond, accompanied by an independent IGI report.
In the piece, she described New York Fashion Week as the brand’s next step onto the international stage. By September, the Signature Halo Collection had made its runway debut there.
Why the brand works with lab-grown diamonds
Lab-grown diamonds have the same physical and optical properties as mined diamonds. For the brand, they also offer greater freedom in color, size, and design, which is what made the five color expressions of the Signature Halo possible. Every stone comes with an independent IGI report, so clients know what they are choosing before they choose it.
Why Evelina chose to study with the Gemological Institute of America
Fine jewelry comes with its own vocabulary, and most clients are expected to buy without understanding it. Evelina wanted to be able to explain every stone she sells in plain terms, so she chose to study with the Gemological Institute of America.
In 2025 she completed GIA's Jewelry Essentials, Diamond Essentials, and Colored Stone Essentials courses, and in December 2025 she earned the GIA Applied Jewelry Professional (AJP) diploma, covering diamonds, colored stones, and how fine jewelry is made.
"I never want someone to choose a diamond simply because they were told it was the right one. I want them to understand their options, ask questions and feel comfortable making that decision for themselves."
— Evelina Lavrenova, founder and designer
Before choosing a stone, read our guides to what to ask your jeweler and how to read an IGI lab-grown diamond report.
The Signature Halo Collection
The Signature Halo is a modular collection of necklaces and earrings in white and yellow gold. Its center diamond can be worn on its own or set within the Halo. It comes in five color expressions: Lumière, Heavenlee, Muse, Everly, and Aurelia.
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From Bulgaria to New York Fashion Week
In September 2026, the Signature Halo Collection appeared on the Flying Solo runway during New York Fashion Week. The New York platform pairs accessory brands with clothing designers, giving the Halo pieces a new context alongside looks that played with color, shape and proportion. The same modular jewelry took on a different character with every look, as the QEditorial Magazine runway gallery shows.
Frequently asked questions
What did Evelina Lavrenova discuss in Forbes Bulgaria?
In Forbes Bulgaria's Women 2026 special edition, published in July 2026 as part of the Women4Business partner program, Evelina Lavrenova discussed building an international fine jewelry brand on trust, why Evelina Lavrenova Fine Jewelry uses lab-grown diamonds, and the brand's path to New York Fashion Week.
What GIA training does Evelina Lavrenova have?
Evelina Lavrenova, founder of Evelina Lavrenova Fine Jewelry, holds the Gemological Institute of America's Applied Jewelry Professional (AJP) diploma, awarded in December 2025. She completed GIA's Jewelry Essentials, Diamond Essentials, and Colored Stone Essentials courses as part of the program.
Has Evelina Lavrenova Fine Jewelry shown at New York Fashion Week?
Yes. In September 2026, the Signature Halo Collection by Evelina Lavrenova Fine Jewelry appeared on the Flying Solo runway during New York Fashion Week, styled with looks from participating clothing designers.
Why does Evelina Lavrenova Fine Jewelry use lab-grown diamonds?
Evelina Lavrenova Fine Jewelry uses lab-grown diamonds because they have the same physical and optical properties as mined diamonds while offering greater freedom in color, size, and design. Every lab-grown diamond comes with an independent IGI report.
Where is Evelina Lavrenova jewelry made?
Evelina Lavrenova Fine Jewelry is made with an atelier in Bulgaria that has been making fine jewelry since the 1990s.
Find the piece that's yours
Each of the Signature Halo's five color expressions carries its own character, and the right one depends on you: the moment you want to mark, the way you dress, and what you want the piece to mean. Answer seven questions and we'll suggest the one that fits.
Beauty may be what first draws you in. Meaning is what makes you keep it.
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